http://www.hellriegel.net/2009/02/18/building-brand-experience-using-social-marketing/ A blog on modern marketing, social media and branding issues Thu, 09 Feb 2012 08:40:54 +0100 http://wordpress.org/?v=2.9.2 hourly 1 http://www.hellriegel.net/2009/02/18/building-brand-experience-using-social-marketing/comment-page-1/#comment-5 Rob Myers Sat, 28 Feb 2009 12:47:41 +0000 http://www.hellriegel.net/?p=13#comment-5 Just figure out what a brand is: it's a perception, a view, an opinion. As such one has to determine how that perception is built up. Today we have many sources, not least of which is advertising, the way a company behaves and the Customer Experience people enjoy. Having said that, it is clear that Social Media Marketing is a part of each brand. Just figure out what a brand is: it’s a perception, a view, an opinion. As such one has to determine how that perception is built up.
Today we have many sources, not least of which is advertising, the way a company behaves and the Customer Experience people enjoy.
Having said that, it is clear that Social Media Marketing is a part of each brand.

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