Social Media Marketing and Branding

E-mail has long been amongst the most popular activities online, together with searching information on the net. But according to Nielsen there is a new killer application around: social networking.
A study shows, that people in the US and other countries worldwide are using social networks and blogs more often than e-mail. While searching the net [...]

After the discussion here and on Draftfcb’s blog last week, I have decided to follow up with a short poll on the professional usage of social networking platforms.

I have been following an interesting discussion on Draftfcb’s blog lately. Josh raised a question on the professional usage of social networking platforms and how requests to persons in the social media space should be handled. Following is an excerpt with my comment on his posting. You can follow the original discussion on the blog [...]