http://www.hellriegel.net/2009/03/10/using-social-networking-platforms-professionally-part-2/ A blog on modern marketing, social media and branding issues Fri, 13 Aug 2010 15:44:15 +0200 http://wordpress.org/?v=2.9.2 hourly 1 http://www.hellriegel.net/2009/03/10/using-social-networking-platforms-professionally-part-2/comment-page-1/#comment-9 Werner S Wed, 11 Mar 2009 14:01:50 +0000 http://www.hellriegel.net/?p=64#comment-9 In my opinion, social marketing and to an extent networking via Facebook, Linkedin, Ecademy, xing, twitter et al has limits. If members themselves or tools on the sites do not limit the network of each individual to specific interest groups or themes, a network of many thousands per individual becomes useless. The normal human beings capacity to effectively network extends to an inner circle of somewhere between 120 to 200 people. To still get effect from the use social marketing/business networking beyond a certain point, the story becomes the same as spam: a lot, and I mean a lot, of additional spams need to be sent to attain any benefit (the next action/sale). At a certain point, thus, saturation is reached. In my opinion, social marketing and to an extent networking via Facebook, Linkedin, Ecademy, xing, twitter et al has limits. If members themselves or tools on the sites do not limit the network of each individual to specific interest groups or themes, a network of many thousands per individual becomes useless. The normal human beings capacity to effectively network extends to an inner circle of somewhere between 120 to 200 people.
To still get effect from the use social marketing/business networking beyond a certain point, the story becomes the same as spam: a lot, and I mean a lot, of additional spams need to be sent to attain any benefit (the next action/sale). At a certain point, thus, saturation is reached.

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