That is a very interesting trend.

But how did they compare the use of e-mail to the use of social media in this survey? Could not have been time spent or number of uses, context, etc.

Although its interesting to read, I must say that surveys like these tend to give the impression that social media is becoming more important than for example e-mail, which i think is wrong.

I do agree that social media can or will be, much more important than the traditional channels like e-mail, but only in certain very narrow contexts, like getting customer input for a certain product, etc.

Social media has (yet) to prove that it can be a major profit driver for a business in a broad perspective.

Regards,
Michael