Social Media Marketing and Branding

Image via CrunchBase

A new study released by comScore showed that the collective reach of vertical ad networks tracked by comScore has increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009.
Vertical ad networks target ads to specific audiences online according to [...]

Image via Wikipedia

Competing with Ashton Kutcher (@aplusk) for one million followers on Twitter, CNN has made a remarkable move to acquire an existing account (@cnnbrk). Outside the US probably hard to understand – with less than one million Twitter users in most countries – the topic hit the media already big time.
Ashton Kutcher and CNN [...]

After the discussion here and on Draftfcb’s blog, I asked visitors to answer a couple of questions in a short poll on the usage of social networking platforms. The poll is closed and we have some interesting results:
More than 70% of the respondents claimed to use business networks, such as LinkedIn, Ecademy or XING professionally. [...]