Comments on: The Influence of Social Media on Advertising http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/ A blog on modern marketing, social media and branding issues Fri, 16 Jul 2010 08:25:46 +0200 http://wordpress.org/?v=2.9.2 hourly 1 By: Oliver T. Hellriegel http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/comment-page-1/#comment-345 Oliver T. Hellriegel Sat, 09 May 2009 09:55:56 +0000 http://www.hellriegel.net/?p=173#comment-345 Thanks for your comment, Walter. I've written this from a perspective an advertiser should have. I believe as a brand you have to monitor the conversation between Twitter members to be able "to jump in" when necessary. And that's somewhat new for advertisers, as they are not used to listen. I do not doubt the broadcasting function of Twitter. Using Twitter myself I made the experience that you can use Twitter to some extend to communicate. However, I have to admit it's very often a starting point for a conversation that is followed up by phone or e-mail. Thanks for your comment, Walter.

I’ve written this from a perspective an advertiser should have. I believe as a brand you have to monitor the conversation between Twitter members to be able “to jump in” when necessary. And that’s somewhat new for advertisers, as they are not used to listen. I do not doubt the broadcasting function of Twitter.

Using Twitter myself I made the experience that you can use Twitter to some extend to communicate. However, I have to admit it’s very often a starting point for a conversation that is followed up by phone or e-mail.

]]> By: Walter Adamson http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/comment-page-1/#comment-342 Walter Adamson Fri, 08 May 2009 10:24:08 +0000 http://www.hellriegel.net/?p=173#comment-342 I appreciate your sentiment but its not apparent to me, in any of the twitter accounts that I keep, that Twitter is about "a conversation". In fact it is very difficult and you have to be very persistent if you wish to create a conversation from the broadcast and fleeting nature of Twitter. I've pasted thinking that Twitter is about conversation, it is a very useful mass broadcast medium. Walter @g2m I appreciate your sentiment but its not apparent to me, in any of the twitter accounts that I keep, that Twitter is about “a conversation”. In fact it is very difficult and you have to be very persistent if you wish to create a conversation from the broadcast and fleeting nature of Twitter. I’ve pasted thinking that Twitter is about conversation, it is a very useful mass broadcast medium.
Walter
@g2m

]]> By: Social Marketing and Branding | eMarketing Matters http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/comment-page-1/#comment-340 Social Marketing and Branding | eMarketing Matters Fri, 08 May 2009 06:40:04 +0000 http://www.hellriegel.net/?p=173#comment-340 [...] the message loud enough, at the right time and if it is meaningful, maybe the consumers listen.Social Marketing and Branding, May [...] [...] the message loud enough, at the right time and if it is meaningful, maybe the consumers listen.Social Marketing and Branding, May [...]

]]> By: Rob Myers http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/comment-page-1/#comment-337 Rob Myers Sat, 02 May 2009 14:21:35 +0000 http://www.hellriegel.net/?p=173#comment-337 Oliver, thanks again for this relevant blog and thoughtful articles. It's a pleasure to see, that there are still marketers that understand the principles of marketing. I would like to add to your post that advertisers don't really get a new job - now they are forced to do their job right! Rob. Oliver,

thanks again for this relevant blog and thoughtful articles.

It’s a pleasure to see, that there are still marketers that understand the principles of marketing. I would like to add to your post that advertisers don’t really get a new job – now they are forced to do their job right!

Rob.

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