The New Advertising Super-Force?

Consequences of the Publicis – Razorfish Deal.

There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has at its core a deepening of relationships between the company and media vendors.

A couple of weeks ago I have been asked by a German Internet magazine to write a guest comment on the speculations. I have been writing about the value of such an acquisition and the terms Microsoft has been exploring including a long-term agreement to utilize Microsoft’s technology, software and advertising assets.

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Delta Airlines’ Social Media Strategy And a Customer’s Experience

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The failure of Delta to respond in time on Twitter (or actually any communication channel) is more than irritating, as the airline industry already had its “bad behavior” example beginning this year when Ryanair failed to answer a consumer complaint in a fashionable way. There was a lot of buzz in the marketing community and you would expect an airline like Delta to learn from competitor’s mistakes.

Boeing 767-400ER by Delta Airlines.
Image via Wikipedia

The statement “We will align our social-media strategy to be in sync with our other communication vehicles for the benefit of our customers and employees.” leaves the consumers at least with the hope the industry is going to change soon towards a positive customer experience. However, I wrote such a statement already a couple of months ago after the Ryanair case and obviously nothing has really changed…

Read more on AdAge: Southwest Reaches Out to Reassure Customers, While Angry Passenger Lays Into Delta

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Social Media Marketing Spendings to Rise or Plunge?

(c) Forrester Research

(c) Forrester Research

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21 percent by 2014!

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