Starbucks Cleared 10 Million-Fan Mark on Facebook

About a year ago, Starbucks overtook Coca-Cola as the most popular corporate brand on Facebook, with its page drawing 3.7 million fans. Now the coffee brewery has become the first brand to hit the 10 million-fan mark on Facebook.

The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans.

To put Starbucks’ success in perspective, the company is quite close to catching up to pop icon

Lady Gaga in Facebook fans, who has about 10.4 million fans, according to data compiled by the Inside Facebook blog. Only other celebrities like Michael Jackson and Vin Diesel, some games (“Texas Hold’em Poker,” “Mafia Wars”), “Family Guy,” Facebook, and the President of the United States, stand ahead of Starbucks in the number of Facebook fans.

Read more

Most Influential Teens Socialize Offline More Than Average

MyYearbook and Ketchum published recently the results of  a survey on teen social media users.

Image representing myYearbook as depicted in C...

Image via CrunchBase

It showed that Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. But the study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline. Social media teen influencers are defined as the top 15% most active and most engaged teens in the myYearbook community. Read more