Social Media Marketing and Branding

Starbucks has become the first brand to hit the 10 million-fan mark on Facebook. The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans.

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline.