Pentagon shutters its dedicated social media office

The Pentagon has closed down its social media desk, transferring one worker to cybersecurity work and deciding not to replace another worker who left the service.

The Defense Department will continue to operate several Twitter and Facebook accounts, but will delegate responsibility for maintaining the accounts to less specialized workers. “It’s important for people in press operations, community and public outreach and communications and planning to be able to know how to use and access Facebook, Twitter and the other social media tools, rather than just have a single unit or single person do nothing but social media,” says public-affairs chief Douglas Wilson.

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The Year Ahead: 2011 Predictions for Digital Marketing

Infographic on how Social Media are being used...
Image via Wikipedia

Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.

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