Smartphone Penetration by Age Group

Smartphone Market Expands – 62% of Mobile Users in the U.S. Aged 25 – 34 Use Smartphone

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones.

Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.

Read more