Advertising Agencies – On The Road to Nowhere?

Recently I have read yet another article on “Agencies Are Dead”.

Hundreds of articles have been written in the past years about the death of the traditional ad agency. Yet, most of them are still around. Richard Whitman writes about the reasons:

Because any good company, no matter what the industry, follows the money. If brands want a million-dollar branding campaign consisting solely of tweets, that’s what the agency will do. If the brand wants to Snapchat its CEO Periscoping a Reddit AMA, that’s what the agency will do.

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