Social Media Marketing and Branding

The failure of Delta to respond in time on Twitter (or actually any communication channel) is more than irritating, as the airline industry already had its “bad behavior” example beginning this year when Ryanair failed to answer a consumer complaint in a fashionable way. There was a lot of buzz in the marketing community and [...]

Image by s.yume via Flickr

A short summary on customer insights and market research data
Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items [...]

A couple of weeks ago I held a keynote at meshed#1, Social Media & Online-Marketing Conference in Linz, Austria.
According to computerwelt.at this was the first conference on Social Media in Austria (which came as a surprise, to be honest). Attendees were mostly Marketing Professionals from companies, some of them already familiar with Social Media.
So what [...]