Social Media Marketing and Branding

Starbucks has become the first brand to hit the 10 million-fan mark on Facebook. The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans.

This year’s Grand Prix in the media category went to Leo Burnett Sydney for the “EOS Photochains” campaign for the Canon EOS camera in Australia. People were encouraged by Canon to take a photo and select a detail, which served as an inspiration for the next photographer. As the photo chain grew, photographers were able to upload their pictures and create a new chain or join existing photo chains.

Image via Wikipedia

The 2010 FIFA World Cup may be the biggest social-media event to date, some bloggers argue, as fans from around the world flock to sites such as Facebook and Twitter to follow their teams. Brands such as Sony Ericsson and Coca-Cola are racing to jump on the bandwagon, launching countless soccer-related social campaigns [...]