Social Media Marketing and Branding

This will quickly become the most famous Apple Store in China: BirdAbroad – a blogger in Kunming – posted photos along with the story of a local store which actually looked just like one Apple’s iconic retail stores. It featured the standard design elements: glass exterior, winding staircase inside, pale wood display tables and of [...]

Brands are moving from simply being present on social networks to taking a more active role on the sites
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities [...]

Image via Wikipedia

Brands that boost their Facebook fan base by offering freebies and discounts to people who sign up could face a backlash in the not-too-distant future, warns Augie Ray. Social search engines are likely to find ways to weed out “fake” fans, just as conventional search engines learned to screen out “black hat” marketers [...]