Social Media Marketing and Branding

Image via Wikipedia

The 2010 FIFA World Cup may be the biggest social-media event to date, some bloggers argue, as fans from around the world flock to sites such as Facebook and Twitter to follow their teams. Brands such as Sony Ericsson and Coca-Cola are racing to jump on the bandwagon, launching countless soccer-related social campaigns [...]

The failure of Delta to respond in time on Twitter (or actually any communication channel) is more than irritating, as the airline industry already had its “bad behavior” example beginning this year when Ryanair failed to answer a consumer complaint in a fashionable way. There was a lot of buzz in the marketing community and [...]

Image by s.yume via Flickr

A short summary on customer insights and market research data
Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items [...]