Social Media Marketing and Branding

A couple of weeks ago I held a keynote at meshed#1, Social Media & Online-Marketing Conference in Linz, Austria.
According to computerwelt.at this was the first conference on Social Media in Austria (which came as a surprise, to be honest). Attendees were mostly Marketing Professionals from companies, some of them already familiar with Social Media.
So what [...]

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Competing with Ashton Kutcher (@aplusk) for one million followers on Twitter, CNN has made a remarkable move to acquire an existing account (@cnnbrk). Outside the US probably hard to understand – with less than one million Twitter users in most countries – the topic hit the media already big time.
Ashton Kutcher and CNN [...]

Well, you can call your customers “idiots”, for giving you feedback on your (false) products or websites. Or you can regard criticism as relevant feedback on your products and services and thank customers for giving hints where you can do better. In times where blogs and twitter are used to update and inform friends, users, [...]