Advertising Agencies – On The Road to Nowhere?

Recently I have read yet another article on “Agencies Are Dead”.

Hundreds of articles have been written in the past years about the death of the traditional ad agency. Yet, most of them are still around. Richard Whitman writes about the reasons:

Because any good company, no matter what the industry, follows the money. If brands want a million-dollar branding campaign consisting solely of tweets, that’s what the agency will do. If the brand wants to Snapchat its CEO Periscoping a Reddit AMA, that’s what the agency will do.

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It’s the Golden Age of Design. So Why Aren’t More Designers Starting Companies?

That’s an interesting question Jessica Alter is asking on wired.com:

We’re supposedly in the midst of a design renaissance, where beyond the cliché Steve Jobs and Apple ecosystem example, we see a design-centric focus in everything from soap (Method) and thermostats (Nest) to email (Mailbox) and even baby food (Plum Organics).

And yet, there’s a dearth of designer founders.

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The Year Ahead: 2011 Predictions for Digital Marketing

Infographic on how Social Media are being used...
Image via Wikipedia

Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.

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