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Archive for category: Marketing

1

Advertising Agencies – On The Road to Nowhere?

Recently I have read yet another article on “Agencies Are Dead”. Hundreds of articles have been written in the past years about the death of the traditional ad agency. Yet, most of them are still around. Richard Whitman writes about the reasons: Because any good company, no matter what the industry, follows the money. If […]

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The Year Ahead: 2011 Predictions for Digital Marketing

Image via Wikipedia Social media While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little […]