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	<title>Social Media Marketing and Branding &#187; Marketing</title>
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	<link>http://www.hellriegel.net</link>
	<description>A blog on modern marketing, social media and branding issues</description>
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		<title>Update on the Publicis Razorfish Deal</title>
		<link>http://www.hellriegel.net/2009/10/26/update-on-the-publicis-razorfish-deal/</link>
		<comments>http://www.hellriegel.net/2009/10/26/update-on-the-publicis-razorfish-deal/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:33:18 +0000</pubDate>
		<dc:creator>Oliver T. Hellriegel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aQuantive]]></category>
		<category><![CDATA[Jeff Lanctot]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Publicis]]></category>
		<category><![CDATA[Razorfish]]></category>

		<guid isPermaLink="false">http://www.hellriegel.net/?p=301</guid>
		<description><![CDATA[
			
				
			
		
About two months ago, I posted an article about the Publicis &#8211; Razorfish deal. Not that I have some sort of crystal ball, but here is a short paragraph I posted:
At the end of the day I don’t believe this deal will dramatically change the advertising industry. The integration of Razorfish will lead to adjustments [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The New Advertising Super-Force?</title>
		<link>http://www.hellriegel.net/2009/08/13/the-new-advertising-super-force/</link>
		<comments>http://www.hellriegel.net/2009/08/13/the-new-advertising-super-force/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 10:02:02 +0000</pubDate>
		<dc:creator>Oliver T. Hellriegel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digitas]]></category>
		<category><![CDATA[Maurice Lévy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Publicis]]></category>
		<category><![CDATA[Razorfish]]></category>

		<guid isPermaLink="false">http://www.hellriegel.net/?p=270</guid>
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Consequences of the Publicis – Razorfish Deal.
There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of Innovation as Part of Modern Marketing</title>
		<link>http://www.hellriegel.net/2009/06/26/the-importance-of-innovation-as-part-of-modern-marketing/</link>
		<comments>http://www.hellriegel.net/2009/06/26/the-importance-of-innovation-as-part-of-modern-marketing/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 11:04:24 +0000</pubDate>
		<dc:creator>Oliver T. Hellriegel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Innovation and Idea Management]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.hellriegel.net/?p=241</guid>
		<description><![CDATA[
			
				
			
		
About the importance of innovation and how social media marketing can influence an innovation process
While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model.  One factor is the increased mobility of the workforce.  As people move from one organization to another, they take [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Influence of Social Media on Advertising</title>
		<link>http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/</link>
		<comments>http://www.hellriegel.net/2009/05/01/the-influence-of-social-media-on-advertising/#comments</comments>
		<pubDate>Fri, 01 May 2009 19:35:10 +0000</pubDate>
		<dc:creator>Oliver T. Hellriegel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer behavior]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.hellriegel.net/?p=173</guid>
		<description><![CDATA[
			
				
			
		




Image via Wikipedia



Or: The end of marketing, as we know it, is near&#8230; Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Engagement through Vertical Ads Higher than Average</title>
		<link>http://www.hellriegel.net/2009/04/29/engagement-through-vertical/</link>
		<comments>http://www.hellriegel.net/2009/04/29/engagement-through-vertical/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 09:47:39 +0000</pubDate>
		<dc:creator>Oliver T. Hellriegel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[ComScore]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://www.hellriegel.net/?p=166</guid>
		<description><![CDATA[
			
				
			
		




Image via CrunchBase



A new study released by comScore showed that the collective reach of vertical ad networks tracked by comScore has increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009.
Vertical ad networks target ads to specific audiences online according to [...]]]></description>
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		<slash:comments>0</slash:comments>
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