Social Media Marketing and Branding

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones.
Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old [...]

Brands are moving from simply being present on social networks to taking a more active role on the sites
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities [...]

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers.

Image via Wikipedia

Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived [...]