Social Media Marketing and Branding

Remember Google Buzz? Or Google Wave?

Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet.
Google introduced its social networking service called the Google+ project.  Similarities to existing Social Network are pure coincidence . Google’s service, which [...]

Brands are moving from simply being present on social networks to taking a more active role on the sites
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities [...]

The Pentagon has closed down its social media desk, transferring one worker to cybersecurity work and deciding not to replace another worker who left the service.

The Defense Department will continue to operate several Twitter and Facebook accounts, but will delegate responsibility for maintaining the accounts to less specialized workers. “It’s important for people in press [...]