Social Media Marketing and Branding

Consequences of the Publicis – Razorfish Deal.
There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has at [...]

Image by s.yume via Flickr

A short summary on customer insights and market research data
Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items [...]

As mentioned before I will be speaking at meshed#1, Social Media & Online-Marketing Conference in Linz end of May.
The host was so kind to give me a couple of tickets for a draw.
The draw can be entered in a very simple way: just follow my Twitter account @oth11. I will be tweeting a message about [...]