Social Media Marketing and Branding

Global online advertising will rise by 12.4% during 2010 according to a study from MAGNAGLOBAL, a division of IPG’s Mediabrands. Media spendings will hit $61.0 billion dollars globally with paid search as the most important component of online advertising. In 2010 this segment will account for $29.8 billion, i.e. 48,9% of the total spendings, up by 16.5% over 2009 totals.

Consequences of the Publicis – Razorfish Deal.
There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has at [...]

Image by s.yume via Flickr

A short summary on customer insights and market research data
Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items [...]