Social Media Marketing and Branding

As mentioned before I will be speaking at meshed#1, Social Media & Online-Marketing Conference in Linz end of May.
The host was so kind to give me a couple of tickets for a draw.
The draw can be entered in a very simple way: just follow my Twitter account @oth11. I will be tweeting a message about [...]

I will be speaking at meshed#1 in Linz this month. Topic: strategies in using social networks, cases and future development of advertising in light of emerging media. Following is the official statement from meshed#1:
meshed#1, Social Media & Online-Marketing Conference
28th – 29th May, Linz, Ars Electronica Center
Although the use of Social Media and Online-Marketing is constantly [...]

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Or: The end of marketing, as we know it, is near… Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think [...]