Social Media Marketing and Branding

E-mail has long been amongst the most popular activities online, together with searching information on the net. But according to Nielsen there is a new killer application around: social networking.
A study shows, that people in the US and other countries worldwide are using social networks and blogs more often than e-mail. While searching the net [...]

After the discussion here and on Draftfcb’s blog last week, I have decided to follow up with a short poll on the professional usage of social networking platforms.

Well, you can call your customers “idiots”, for giving you feedback on your (false) products or websites. Or you can regard criticism as relevant feedback on your products and services and thank customers for giving hints where you can do better. In times where blogs and twitter are used to update and inform friends, users, [...]