Social Media Marketing and Branding

Brands are moving from simply being present on social networks to taking a more active role on the sites
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities [...]

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Brands that boost their Facebook fan base by offering freebies and discounts to people who sign up could face a backlash in the not-too-distant future, warns Augie Ray. Social search engines are likely to find ways to weed out “fake” fans, just as conventional search engines learned to screen out “black hat” marketers [...]

About 70% of brand coverage by bloggers around the world is disconnected from the core messages being promoted by digital marketers, according to a study by PR firm Burson-Marsteller. Some degree of message distortion is inevitable, but experts say that companies can reduce the noise by creating powerful content of their own – if bloggers [...]