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We’re a long way from the halcyon days of the early internet, when the promise of a decentralized digital communications network meant anyone could talk to anyone without appealing to the gatekeepers. Knowledge would be liberated from elite newsrooms and stodgy old encyclopedia sets. “Information wants to be free” was the slogan of the day. […]
A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems […]
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