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Social Media Campaign Takes Media Grand Prix in Cannes

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This year’s Grand Prix in the media category went to Leo Burnett Sydney for the “EOS Photochains” campaign for the Canon EOS camera in Australia. The firm invited users to upload their photos and link them to others to create chains that were then featured on billboards. The execution captured “the heart of what social media should be,” said jury President Laura Desmond, CEO of Starcom MediaVest. Read more