Social Media Marketing and Branding

Image by New Media Center via Flickr

As some of you already know, I have recently been to a conference in Skopje, Macedonia. The conference “Glocal: Inside Social Media” was hosted by the New York University Skopje and had a great line-up of practitioners as well as academics. Here is a short summary from the offcial [...]

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Or: The end of marketing, as we know it, is near… Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think [...]

Image via CrunchBase

A new study released by comScore showed that the collective reach of vertical ad networks tracked by comScore has increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009.
Vertical ad networks target ads to specific audiences online according to [...]