Social Media Marketing and Branding

Starbucks has become the first brand to hit the 10 million-fan mark on Facebook. The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans.

According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.

Here is a video update from Socialnomics author Erik Qualman: “socialnomics.net – Social Media Revolution (Updated)”. It is a follow-up piece to his original social media stats video from last summer. Enjoy!