Social Media Marketing and Branding

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Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.

Gaming
When [...]

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Brands that boost their Facebook fan base by offering freebies and discounts to people who sign up could face a backlash in the not-too-distant future, warns Augie Ray. Social search engines are likely to find ways to weed out “fake” fans, just as conventional search engines learned to screen out “black hat” marketers [...]

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers.

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Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived [...]