Social Media Marketing and Branding

Remember Google Buzz? Or Google Wave?

Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet.
Google introduced its social networking service called the Google+ project.  Similarities to existing Social Network are pure coincidence . Google’s service, which [...]

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Brands that boost their Facebook fan base by offering freebies and discounts to people who sign up could face a backlash in the not-too-distant future, warns Augie Ray. Social search engines are likely to find ways to weed out “fake” fans, just as conventional search engines learned to screen out “black hat” marketers [...]

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, [...]