Social Media Marketing and Branding

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline.

A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use.

I have posted an article today on the newest numbers from MagnaGlobal.
MAGNAGLOBAL expects online advertising to collectively grow by 11.7% in 2011 and by an average rate of 11.0% through 2015, with a total global market size of $103 billion dollars at this time.
Now I have added a poll to get your feedback on the future of online advertising.