Social Media Marketing and Branding

According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, [...]

About the importance of innovation and how social media marketing can influence an innovation process
While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model.  One factor is the increased mobility of the workforce.  As people move from one organization to another, they take [...]