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The Digital Divide in the U.S. – 60 million Americans don’t use the Internet

The digital divide in the U.S.: Nearly 20 per hundred of U.S. mature individuals don’t use the Internet. That entails that approximately 60 million persons, numerous of them aged, poor and minorities, have no access to technology most people increasingly consider mission-critical to modern life. The New York Times’ had an intriguing story on that occurrence, […]

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Study Reveals: Venues and Relationships Affect How Social Media Users Perceive Advice

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness […]