Social Media Marketing and Branding

About two months ago, I posted an article about the Publicis – Razorfish deal. Not that I have some sort of crystal ball, but here is a short paragraph I posted:
At the end of the day I don’t believe this deal will dramatically change the advertising industry. The integration of Razorfish will lead to adjustments [...]

Consequences of the Publicis – Razorfish Deal.
There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has at [...]