Social Media Marketing and Branding

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones.
Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old [...]

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Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.

Gaming
When [...]

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline.