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Smartphone Penetration by Age Group

Smartphone Market Expands – 62% of Mobile Users in the U.S. Aged 25 – 34 Use Smartphone

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones.

Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.

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The Year Ahead: 2011 Predictions for Digital Marketing

Infographic on how Social Media are being used...
Image via Wikipedia

Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.

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Most Influential Teens Socialize Offline More Than Average

MyYearbook and Ketchum published recently the results of  a survey on teen social media users.

Image representing myYearbook as depicted in C...

Image via CrunchBase

It showed that Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. But the study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline. Social media teen influencers are defined as the top 15% most active and most engaged teens in the myYearbook community. Read more