Social Media Marketing and Branding

According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.

E-mail has long been amongst the most popular activities online, together with searching information on the net. But according to Nielsen there is a new killer application around: social networking.
A study shows, that people in the US and other countries worldwide are using social networks and blogs more often than e-mail. While searching the net [...]