Posts

What is the Future of Global Online Advertising (Poll)

I have posted an article today on the newest numbers from MagnaGlobal.

MAGNAGLOBAL expects online advertising to collectively grow by 11.7% in 2011 and by an average rate of 11.0% through 2015, with a total global market size of $103 billion dollars at this time.

Now I have added a poll to get your feedback on the future of online advertising. Read more

Social Media Marketing Spendings to Rise or Plunge?

(c) Forrester Research

(c) Forrester Research

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21 percent by 2014!

Read more