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Update on the Publicis Razorfish Deal

About two months ago, I posted an article about the Publicis – Razorfish deal. Not that I have some sort of crystal ball, but here is a short paragraph I posted: At the end of the day I don’t believe this deal will dramatically change the advertising industry. The integration of Razorfish will lead to […]

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The New Advertising Super-Force?

Consequences of the Publicis – Razorfish Deal. There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has […]