Social Media Marketing and Branding

A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use.

This year’s Grand Prix in the media category went to Leo Burnett Sydney for the “EOS Photochains” campaign for the Canon EOS camera in Australia. People were encouraged by Canon to take a photo and select a detail, which served as an inspiration for the next photographer. As the photo chain grew, photographers were able to upload their pictures and create a new chain or join existing photo chains.

Still interesting to see the real time counters showing how active & dynamic the Social Web, Mobile Industry and Game Business is. Gary put this together in Sept. 2009. As the social web has exploded in the last 12 months he has updated the key data points of social media statistics.

For more information check out Gary’s [...]