Social Media Marketing and Branding

Tweet eMarketer has just released the latest figures on social networks (Q1/2013): Facebook ist still #1, but is being challenged by its contenders. The figures have been taken from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” and show clearly, that a lot has happened behind Facebook: quite a few second-place contenders are fighting for the spot behind the [...]

Tweet Remember Google Buzz? Or Google Wave? Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet. Google introduced its social networking service called the Google+ project.  Similarities to existing Social Network are pure coincidence . Google’s [...]

Tweet One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Image via Wikipedia Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect [...]