Social Media Marketing and Branding

Remember Google Buzz? Or Google Wave?

Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet.
Google introduced its social networking service called the Google+ project.  Similarities to existing Social Network are pure coincidence . Google’s service, which [...]

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers.

Image via Wikipedia

Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived [...]

According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.