Social Media Marketing and Branding

I will be speaking at meshed#1 in Linz this month. Topic: strategies in using social networks, cases and future development of advertising in light of emerging media. Following is the official statement from meshed#1:
meshed#1, Social Media & Online-Marketing Conference
28th – 29th May, Linz, Ars Electronica Center
Although the use of Social Media and Online-Marketing is constantly [...]

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Or: The end of marketing, as we know it, is near… Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think [...]

After the discussion here and on Draftfcb’s blog, I asked visitors to answer a couple of questions in a short poll on the usage of social networking platforms. The poll is closed and we have some interesting results:
More than 70% of the respondents claimed to use business networks, such as LinkedIn, Ecademy or XING professionally. [...]