Social Media Marketing and Branding

Image via Wikipedia

Or: The end of marketing, as we know it, is near… Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think [...]

After the discussion here and on Draftfcb’s blog, I asked visitors to answer a couple of questions in a short poll on the usage of social networking platforms. The poll is closed and we have some interesting results:
More than 70% of the respondents claimed to use business networks, such as LinkedIn, Ecademy or XING professionally. [...]