Social Media Marketing and Branding

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones.
Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old [...]

About 70% of brand coverage by bloggers around the world is disconnected from the core messages being promoted by digital marketers, according to a study by PR firm Burson-Marsteller. Some degree of message distortion is inevitable, but experts say that companies can reduce the noise by creating powerful content of their own – if bloggers [...]

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers.

Image via Wikipedia

Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived [...]