Social Media Marketing and Branding

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Or: The end of marketing, as we know it, is near… Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think [...]

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Competing with Ashton Kutcher (@aplusk) for one million followers on Twitter, CNN has made a remarkable move to acquire an existing account (@cnnbrk). Outside the US probably hard to understand – with less than one million Twitter users in most countries – the topic hit the media already big time.
Ashton Kutcher and CNN [...]

After the discussion here and on Draftfcb’s blog, I asked visitors to answer a couple of questions in a short poll on the usage of social networking platforms. The poll is closed and we have some interesting results:
More than 70% of the respondents claimed to use business networks, such as LinkedIn, Ecademy or XING professionally. [...]